1	FSCIAW 2007
2	About The Darrell Gwynn Foundation Darrell Gwynn is a former National Hot Rod Association (NHRA) world champion who, while participating in an exhibition event in England in 1990, suffered a devastating spinal cord injury that caused permanent paralysis. Darrell and his wife Lisa donated a great deal of time and money for the fight to cure paralysis, through a relationship with The Miami Project to Cure Paralysis that ironically preceded Darrell’s accident. While doing this work, the Gwynns recognized that individuals living with spinal cord injuries were not receiving a number of critical services and were often being denied a quality of life. They decided to create their own foundation to address these needs. Also, the Gwynns wanted to raise awareness about the causes and effects of spinal cord injuries, as well as provide young people critical prevention-focused education.
3	Darrell Gwynn Foundation Mission Statement
4	Growth of the Darrell Gwynn Foundation Over the past five years, the DGF has grown tremendously. What began with just one fundraising event and a few wheelchair donations has turned into a national high-profile organization helping many disabled individuals and attracting the support of prominent individuals and organizations. Among current DGF board of directors is four-time NASCAR champion Jeff Gordon, two-time NASCAR champion Tony Stewart, NASCAR team owner and NFL head coach Joe Gibbs, and Oakley founder Jim Jannard. We are an official charity of the NHRA and Barrett-Jackson (the world’s largest car auction) and have relationships with NASCAR, The Miami Project to Cure Paralysis, Easter Seals, Homestead-Miami Speedway, Daytona International Speedway, The Florida Department of Health and DHL, among others.
5	The Darrell Gwynn Foundation Official Partnerships
6	Darrell Gwynn Foundation Photos
7	Florida Spinal Cord Injury Awareness Week DGF created and implemented Florida Spinal Cord Injury Awareness Week (FSCIAW) with the gracious assistance of Senator Nan Rich (D-Weston) and Representative Rene Garcia (R-Hialeah). The campaign is focused on educating Floridians on how they can prevent spinal cord injuries, as well as increasing their awareness on how their life could change if they do suffer a spinal cord injury. It is our mission to reduce the number of paralyzing accidents in the state each year through heightening Floridians’ education and awareness.
8	FSCIAW Received Extensive Media Coverage in 2006 Miami Herald Sun Sentinel Osceola News Gazette (Orlando) Temple Terrace News (Tampa) The Voice Newspaper Paralinks (magazine) Weston Magazine (Ft. Lauderdale) Weston Lifestyle (Ft. Lauderdale WTVJ/NBC6 (Miami) WPLG/ABC (Miami) WTSP/CBS (Tampa) Big 105.9 (Miami) Y-100 (Miami) Majic 102.7 (Miami) KISS Country (Miami) Sirius Satellite Radio XM Satellite Radio NASCAR.com
9	FSCIAW, 2007 Florida Spinal Cord Injury Awareness Week will be held November 12 – 18, 2007 The Darrell Gwynn Foundation and its partners will spend this week in Florida classrooms, on the airwaves and at events educating residents on the simple things they can do to prevent a spinal cord injury.
10	FSCIAW Agenda Televise statewide PSAs featuring Darrell Gwynn and NASCAR champion Tony Stewart focusing on automobile safety. Distribute spinal cord injury prevention tip sheets and brochures at participating retail locations, high schools, hospitals, rehab centers and sporting events across the state. Donate and present seven (7) wheelchairs to children in need across the state. Develop a program for celebrities and/or sponsor CEOs to spend time in wheelchairs to raise awareness. Darrell Gwynn and other paralyzed individuals to visit Florida high schools to talk to students about spinal cord injuries and prevention. Incorporate the Hot Rods & Reels NASCAR Drivers Charity Fishing Tournament into the week’s events. Air radio PSAs in key Florida markets.
11	Reach Television PSA aired nearly 700 times during the campaign in 2006 Viewed in the following markets – Miami/Fort Lauderdale; Tampa/St. Petersburg; Orlando; West Palm Beach; Jacksonville; Ft. Myers/Naples PSA is targeted to males age 18-30 PSA is viewed on the following networks – ABC, CBS, NBC, FOX, ESPN, Comedy Channel, FX, Fox Sports, Sun Sports, Spike TV and SFI Network
12	Existing FSCIAW Partners
13	Sponsorship Opportunities The Darrell Gwynn Foundation is offering your company the opportunity to sponsor a day during FSCIAW….take a look at all of the incredible benefits!
14	Sponsor Benefits One day during FSCIAW will be sponsored by your company. All events during this day, including wheelchair donation presentation and celebrity in a chair event, will belong to and include your organization. Name and/or logo on all promotional material including posters, POP displays, press releases, etc., to be seen statewide. DGF’s PR firm will work with your company’s PR department to maximize coverage. Company logo prominently featured in statewide television PSA commercial, valued at a minimum of $50,000. PSA aired on major network and cable TV stations during week of campaign. Company logo and name featured on all tip sheets (over 100,00 quantity), to be distributed to thousands of Florida residents, including high school students. Opportunity to distribute tip sheets at locations determined by your company. Opportunity to host event for your partners, customers, etc., during your sponsored day of campaign week. Wheelchair donation presentation at your company location and done in your company name on your sponsored day of campaign week. (Logistics coordinated by DGF; wheelchair paid for by DGF)
15	Sponsor Benefits, Continued Local celebrity to spend some time in a wheelchair, sponsored by your company, and celebrity will be on-hand at your wheelchair donation. Opportunity to present your product to the celebrity who participates on your company’s behalf in the wheelchair awareness campaign. Sponsorship of radio PSA in your local media market, aired during campaign. Company name used in all statewide media outreach. Company logo on DGF website with link to your website. Opportunity to put company information or product in giveaway bag to all Hot Rods & Reels participants (approx. 100), including NASCAR drivers. Opportunity to distribute information on your company to over 100,000 spectators at NASCAR’s Ford Championship Race at Homestead-Miami Speedway on November 19, 2007. Special recognition in Darrell Gwynn Foundation newsletter. Association with recognizable, NASCAR-related charity. First right of refusal for sponsorship of subsequent FSCIAW campaigns.
16	Optional Fundraising Suggestion If your CEO chooses to spend time in a wheelchair to help raise awareness during FSCISAW, we challenge them to turn it into a fundraising mechanism. Set a goal of how much money they will need to raise to get out of their chair, and help the Darrell Gwynn Foundation raise money to continue educating Floridians how they can prevent a spinal cord injury.
17	Cost To receive these incredible benefits and help the Darrell Gwynn Foundation put on a campaign of this magnitude, your cost is $20,000. Join the cause and be a part of this winning team!